Through my various platforms, I transform offline businesses into online brands, inspire families to travel the world, and activate women in their full potential, all while creating meaningful connections and driving positive change. My community values my transparency, and I strive to maintain their trust. I enjoy collaborating with brands that align with our lifestyle and values, fostering long-term connections with my followers.
Followers on Instagram
3.4k+
Impressions
22,221
Primary Audience Age
24-35
Average Reach
3059
Non-Follower Reach
5.1k+
Profile Visits
502
My followers are socially-conscious, supporters of locally-owned businesses based in Oklahoma and shop brands with high-quality products & experiences that don't break the bank. They have other fantastic qualities like authentic engagement, and appreciate content that inspires their laidback luxury lifestyle.
PAST COLLABORATIONS
I created a reel and carousel post to showcase the benefits of their health care options during their enrollment period.
I created content on-site and went live on Facebook for local exposure on their grand opening event.
I created a set of stories and a reel to support their mental health initiative during mental health awareness month.
I became a Walmart Creator in 2023 and it has been one of my best decisions! I have engaged my local and online communities through content focusing on home, beauty, and fashion products while connecting them to the a 30-day free trial of the Walmart+ Program.
In Products Sold
$4.3k+
Storefront Conversion Rate
50%
Affiliate Link Conversion Rate
35%
past + current
collabs
You can't build your business without building your reputation. Here's some of my favorite brands I have previously helped to build theirs.
Chickasaw Country, Herbal Essence, Late July Snacks, Nick's, Blip Toys, Little Soles Spa, HealthCare.gov, Solawave, APC, Kettle, Walmart, Fiera, 988 Oklahoma, Goodwill, Poly, Built, GetOut Pass, Blue Nectar, and more...
Chickasaw Country
Herbal Essence
Late July Snacks
Nick's
Blip Toys
Little Soles Spa
HealthCare.gov
Solawave
APC
Kettle
Walmart
Fiera
988 Oklahoma
Goodwill
Poly
Built
GetOut Pass
Blue Nectar
Nature Valley
Old Navy
OluKai
Oru
Kayak
Otterbox
Passion Passport
Paul Mitchell
Peak Design
Polartec
RALLY
Health
REI
Salt & Straw
Sonic
Sony
TikTok
Toyota
Uber
Ubuntu Life
Verizon
"Hilary was recommended to us as a local content creator for the Ada area, and our collaboration has been a breeze!"
She is easy to work with, very responsive, and stays on top of not just her content creation but also client-side communications. One of Hilary's biggest value-adds is her knowledge of and relationships in the Ada community. If you're looking not just for a local content creator but a true friend of nonprofits, businesses and organizations - Hilary is your girl!
— Goodwill of Central Oklahoma
MY EXPERTISE
Scroll-Stopping Photography
Relatable Storytelling
supporting local
Mental Health Advocacy
Lifestyle Mini-Vlogs
User-Generated Content
BASED IN OKLAHOMA - TRAVELS WORLDWIDE
Inquire for Your Campaign →
Follow Worthy Videos
We’re a family of four from Oklahoma and our passion for family travel has been there since our girls were babies. When we’re not at sea, you can find us enjoying day-trips & all the adventures in-between. Also, no matter where we are… our phones eat first.
FAMILY FAVORITES
We partnered with 988 Oklahoma & Chickasaw Country to spread Mental Health Awareness through content we created during a family self-care getaway weekend at this beautiful cabin.
Cruises make for an easy vacation because everything is onboard but the special thing about Carnival is their private island, Half Moon Cay. It's easily one of our favorite destinations on earth with it's beautiful white sand & crystal clear water. It doesn't get much better!
GWL has become one of our favorite places to go on a whim because it's so close to where we live. Plus, mom & dad get to act like kids again at the waterpark, arcade & dance parties with some of our favorite animals.
4
44
5
16
Accounts Reached
20.7k+
Plays
22k+
Non-Followers Reached
20.5k
griffin approved
You can't build your business without building your reputation. Here's some brands that we highly recommend to others. We're excited to add yours to the list soon!
Chickasaw Country, Herbal Essence, Late July Snacks, Nick's, Blip Toys, Little Soles Spa, HealthCare.gov, Solawave, APC, Kettle, Walmart, Fiera, 988 Oklahoma, Goodwill, Poly, Built, GetOut Pass, Blue Nectar, and more...
Chickasaw Country
The Linq - Las Vegas Little Soles Spa
Great Wolf Lodge Legoland
Little Soles Spa
Carnival Cruise Line Six Flags Over Texas
Grapevine Main St.
Lazer Zone - Ada
Walmart +
Mixed Chicks Hair
Urban Air
Donutique - LV
Ada Main Street
Incredible Inflatables 988 Oklahoma
The Gathering Place
Health
REI
Salt & Straw
Sonic
Sony
TikTok
Toyota
Uber
Ubuntu Life
Verizon
01
my followers are simply the best.
My followers resonate with our lifestyle, so if we love your brand and align with your values, they will, too! They will be your raving fans!
02
my VIDEO CONTENT inspires action
Story-telling is in a key part of my marketing roots. I don't post to sell, I show up to share & invite them into the story.
03
i have ten years of experience in marketing (and it shows)
After we confirm the campaign plans, I create a custom strategy for the partnership with a strong understanding of the brand's potential KPIs and she prioritizes moving the needle for the campaign while making the partnership smooth for the business owner or marketer who overseas our collaboration.
My specialty when it comes to content is as follows, and you can expect a standard of excellence, communication, and cooperation.
I build options for each brand that I have the opportunity to work with... the rate I develop includes but is not limited to the following considerations: the campaign budget, deliverables needed, exclusivity clauses, duration of partnership, etc.
Lifestyle Photography, Short-form Lifestyle Video, Day-in-the-life videos [mini-vlogs], Facebook and Instagram Lives, Story Sets, On-site photos and video, etc.
I believe we will land on an arrangement that meets the needs of each party through our communications about the terms of the campaign. Nothing is off the table.
I’m sharing my step-by-step approach with you in The Social Way: a beautiful 100+ page guide outlining exactly how to make your social media content a magnet for a fully booked season or increased foot traffic. Your business will become a follow-worthy, scroll-stopping brand when you get access to the guide and the bonus templates inside!
"The Social Way came to the salon to teach a class and we are all still in awe."
Hilary did an incredible job giving us the tools and knowledge to improve our online space! We're so excited to start implementing all that we learned!
— Kelsey, Owner of Krave Salon in Ada, OK
SOUND LIKE WE'RE A FIT?
"Your content is your credibility"
- Rory Vaden
I would love to extend your reach to screens around the world.
Inquire Now →
follow @hilary.griffin
If you're into authentic stories, shopping local, mental fitness, great deals, things I find funny + probably way too many videos of my coffee? You've come to the right place.
Instagram
Follow Along →
YouTube
Let's get casual →
Facebook
Local-Focused Community →