As a lifestyle creator and communication strategist, I craft authentic content that resonates with modern moms on the move, turning brand messages into meaningful conversations and driving engagement.
After nearly a decade of running a social media agency, I now focus on what truly moves people forward: communication that resonates.
Through my various platforms, I collaborate with brands that want to reach families through content that feels lived-in, not forced. Whether I’m sharing recs, capturing real-life rhythm, or bringing a product into our everyday moments, my work is designed to inspire—through story-first branded content, UGC & partnership campaigns. My community values transparency, relatability, and rhythm, and I love partnering with brands that align with how we actually live.
past + current collaborations
About My Audience
My audience is made up of socially conscious women with families who support local Oklahoma businesses and shop for quality products and experiences that feel elevated—but still accessible. They engage with heart, value transparency, and show up for content that reflects their version of laidback luxury in real life.
- Primarily women ages 24-35
- enjoy personal, informal content
- respond to original content + stories
- particularly enjoy my reels and carousel content
- supporting all things oklahoma
RELEVANT STATS
Followers on Instagram
3.5k+
Impressions
32.2k+
Primary Audience Age
24-35
Accounts Reached
15.7k+
Profile Activity + Ext. Link Taps
500+
Content Interactions
850
curated with your brand in mind
PORTFOLIO
PURITY DAY SPA OKC COLLAB
FEATURED WALMART CREATOR
FOLLOW-WORTHY FAVORITES
"Hilary was recommended to us as a local content creator for the Ada area, and our collaboration has been a breeze!"
She is easy to work with, very responsive, and stays on top of not just her content creation but also client-side communications. One of Hilary's biggest value-adds is her knowledge of and relationships in the Ada community. If you're looking not just for a local content creator but a true friend of nonprofits, businesses and organizations - Hilary is your girl!
— Goodwill of Central Oklahoma
"We are still in awe."
Hilary did an incredible job giving us the tools and knowledge to improve our online space! We're so excited to start implementing all that we learned!
— Kelsey, Owner of Krave Salon in Ada, OK
FREQUENTLY ASKED QUESTIONS
My specialty when it comes to content is as follows, and you can expect a standard of excellence, communication, and cooperation.
Q. What do prices for partnerships look like?
I build options for each brand that I have the opportunity to work with... the rate I develop includes but is not limited to the following considerations: the campaign budget, deliverables needed, exclusivity clauses, duration of partnership, etc.
Q. What kinds of content do you deliver?
Lifestyle Photography, Short-form Lifestyle Video, Day-in-the-life videos [mini-vlogs], Facebook and Instagram Lives, Story Sets, On-site photos and video, etc.
I believe we will land on an arrangement that meets the needs of each party through our communications about the terms of the campaign. Nothing is off the table.
Q. Can we white label for ads?
SOUND LIKE WE'RE A FIT?
Let’s Collaborate
"Your content is your credibility" - Rory Vaden
I would love to extend your reach to screens around the world.
Inquire Now →
follow @hilary.griffin
If you're into authentic stories, shopping local, mental fitness, great deals, things I find funny + probably way too many videos of my coffee? You've come to the right place.
Instagram
Follow Along →
YouTube
Let's get casual →
Facebook
Local-Focused Community →